When Will the 2015 UMA's Take Place?

The 12th Annual Underground Music Awards will take place Sunday, October 25th, 2015. EVERYONE MUST ARRIVE AT 6PM SHARP! Doors will open at 6:30PM and the ceremony will start at 8:15PM

Where will the 2015 UMA's Take Place?

The 12th Annual Underground Music Awards will take place at BB Kings in Times Square, NYC (42nd Street between Broadway & 8th Avenue) -

What time should I be there?

Everyone should arrive at BB Kings on October 25th, 2015 no later than 6:00PM. Doors will open at 6:30PM Sharp! We would like everyone to arrive on time if possible. If you are a nominee and you choose to walk the Red Carpet, then you should be there at 5:15PM

What Will The Security Be Like at the 2015 UMA's?

Please Note: There will be Very Tight Security: Off Duty Cops &
Undercovers will be Inside and outside of the venue courtesy of BB Kings -
(No Drugs or Weapons or Gang Colors Allowed) Moreover, Urban Threshold would like everyone to abide by the rules of BB Kings, which includes no violence, no drugs, no smoking and no weapons. Rules will be strictly enforced. Let's have a fun Award Show in the spirit of the Underground. ONE LOVE!!!!

What Time is the Red Carpet?

The Red Carpet is tentatively scheduled for 5:30PM.

Will I have to wait on line on the day of the UMA Awards?

Please expect to wait on the line before entering the venue. Urban Threshold does not control the security protocols of BB Kings. It is the BB Kings policy that everyone be thoroughly searched to ensure for a safe and secure event. Hence, we ask that you be patient and respect the BB Kings security and their rules. Additionally, Be prepared to see NYPD stationed outside and inside of the venue. No drugs, weapons or gang colors will be allowed.

What is the Dress Code for the 2015 UMA's?

The Dress Code is "Casual But Neat" - No Durags or Gang Colors allowed!
We would prefer that all of the males wear a button up shirt with a collar.

How Much are the tickets for the 2015 UMA's?

(Please note that all of the 2015 UMA nominees can attend the award show for free - each nominee will receive a special comp ticket for themselves to enter the awards) Everyone else, including managers, publicists, fans etc. must support and purchase a ticket!

Tickets are as follows:

General Admission or Full Price Tickets: $40

Full Luxury Booth Tickets: $70 per person (Must purchase 4 for a booth)

Tickets can be purchased at the BB Kings box office on 42nd street between Broadway & 8th Avenue anytime.

Tickets can also be purchased online via or

Are there any other costs to attend the UMA's?

There is a $10 drink/food minimum per person for each table and booth.

What type of comp tickets do the nominees receive?

Each UMA nominee will receive a general admission complimentary ticket for themselves to enter the venue.

As as nominee, Where Do I pick up my Comp Ticket?

All Nominees can pick up their comp tickets at the door on the day of the UMA's (10/25/15) at the 4PM check in or as they are entering the venue at 6:30PM

As a nominee Where do I sit? And Will Everyone be seated or is it standing only?

Everyone will be seated at the UMA awards ceremony if they arrive early. The nominees will be seated in the center of the venue directly in front of the stage. Your family can sit with you. Seating is on a first come first serve basis. Therefore arrive early. No tables will be reserved for nominees.

Will there be tickets Sold At The Door on the day of the event?

Yes, Each year we reserve a certain amount of tickets to be sold on the day of the event. However, it is imperative that you have your friends, family and fans purchase tickets via or prior to the day of the event.

Is there an age limit to get in the club?

BB Kings is an all ages club. But, bring your ID as well.

How Long is the UMA event?

The Underground Music Awards program is expected to be a 3 1/2 hour event.

Can I Bring Cameras to the event?

Yes, you can bring cameras to the event.





DRESS CODE: The attire should be "Dressy Casual" - No doo rags, gang colors, white tees, or timbs


(Sunday, October 25th, 2015)

3:30PM - Press Check In to Receive Press Passes

4pm - Nominees Check In to receive comp tickets

4:30PM - Mic Check for Performers

5:15PM - Red Carpet Special

6:30pm - Doors Open to the Public (Nominees and Special Guest Invitees will enter first)

8:15pm - The 11th Annual Underground Music Awards Ceremony

12:30am - Sponsor Appreciation After Party

About BB Kings

Conveniently located in the heart of Times Square near Penn Station and Port Authority, The B.B. King Blues Club & Grill offers music fans a unique experience. The club features world-class musical talent and consists of two distinct spaces: the Showcase Room & Lucille's Grill.

The breathtaking main space is classical in form and spirit: two-tiered, horseshoe-shaped seating (booths & tables) centered around a 30-foot stage presents up close and personal views of all performances. The 40-foot bar is a haven for the reserved listener. The atmosphere is enhanced with two 8-foot big video screens on either side of the stage.



The Legendary Ice T and His Lovely Wife Coco at The 2010 Underground Music Awards

Hip Hop Icons ( Vinnie & Treach) Naughty By Nature Electrify The Crowd @ The 2010 UMA's

The Legendary DMC of RUNDMC receives the Pioneer Award

Rap Legends EPMD & DJ Scratch Receive The Impact Award @ The 2010 UMA's

Hip Hop Titan Styles P receives The People's Choice Award

Hip Hip Renegade Freeway Performs Live @ 2008 UMA's

The Legendary DJ Kid Capri receives The Vanguard Award

The Legendary Slick Rick receives The Legend Award



  • Congrats to Nicki Minaj, winner of the UMA's 2008 Female Artist of the Year, for getting signed to Lil Wayne's Young Money Label in 2009 & For her Huge Major label Debut "Pink Friday".

  • Congrats to Machine Gun Kelly, Winner of the UMA's 2010 Best Midwest Artist Award for being featured in XXL's "Show and Prove" and for getting signed by Bad Boy Records in 2011.

  • Congrats to Fred The Godson, Winner of the UMA's 2008 Best Male Rapper Award and 2010 Best Male Rapper Award for being selected as one of XXL Magazine's Freshman Of The Year in 2011 and getting a record deal with E1 in 2012.

  • Congrats to Skyzoo, Winner of the UMA's 2002 Best Male Rapper & 2008 Best Lyricist Awards, on his critical acclaimed CD "The Salvation"

  • Congrats to The Female R&B Group Simplicity, winner of the UMA's 2010 and 2011 Award for Best Female R&B Group on being selected for BET's Music Matters Tour and for being the fresh new face of the Apollo.

  • Congrats to Ju-Taun winners of the UMA's 02 & 09 Best Male R&B Group Award for being named one of MTV's "Top Pop Groups"

  • Congrats to Matthew "M Dot" Finley, winner of the 2007 UMA Best R&B Male Award on his recent movie deal with Disney's "Camp Rock 2"..

  • Congrats to Omar Wilson, winner of the 2009 UMA's Best R&B Male Award on his hit song "Get To Know You Better" feat R&B Diva Angie Stone

  • Congrats to Trillogy, multi UMA Award winners for their recent critically acclaimed Three Day Theory Mixtape featuring the smash hit "Ride Around Town." And for having two different songs featured on reality shows on MTV and VH1.


The Underground Music Awards Alumni include Rap Superstar Nicki Minaj and Newly Signed Badboy Recording Artist Machine Gun Kelly

Rap Superstar Nicki Minaj Won The Award For Female Artist of The Year at The 2008 UMA's and then Signed to Young Money a year later.

Rap Sensation Machine Gun Kelly Won the Award for Best Midwest Artist @ The 2010 UMA's and a year later signed to Bad Boy


Urban Threshold's Underground Music Awards is a national award show that breaks all of the rules of conventionalism. Unlike the Grammy Awards or the Billboard Music Awards, the Underground Music Awards were created to acknowledge and honor the achievements and contributions of unsigned and independent artists within the urban music scene. Every year there are incredible records released by independent labels and artists. Very rarely do the institutional accolades of the music industry reach or embrace independent music or the community of artists and fans who now represent 25% of all global music sales. Hence, the Underground Music Awards Program was born to fill that void.

Past winners and Honorees of Urban Threshold's Underground Music Awards include: Ice T, Naughty By Nature, EPMD, Lupe Fiasco, MIMS, Styles P, Kid Capri, MOP, Papoose, Remy Martin, Killah Priest, Afu-Rah, Kool G. Rap, Lil Mama, DJ Red Alert, Ralph McDaniels, Cormega, DJ Kay Slay, Saigon, Lumidee, and many more..

After 9 very successful years, Urban Threshold Enterprises Inc. continues to make it their top priority to bring together music professionals, artists, DJ's, fans, media outlets and more to network, build relationships and celebrate the culture of independent urban music. Urban Threshold's Underground Music Awards combines the elements of an award show, a music conference, an informational seminar, and an entertainment showcase into one lively event.

Moreover, It features and participants, from all over the world, representing the full spectrum of underground Hip Hop, R&B, Gospel, and Reggae music and fashion as a global phenomenon.

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Views: 2940

Comment by KwameHaze on March 18, 2013 at 8:25pm
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"Runway" Kwame Haze, C Deezy, Tall D
"Runway" Kwame Haze, C Deezy, Tall D
Comment by platinumrich on August 24, 2015 at 10:39pm
Watch "100gz - Platinum Rich" on YouTube
Comment by SCATTA RPee on September 8, 2015 at 2:39pm

Wanted to know how to get nominated or recognized by your board to even be considered as a nominee? 

Comment by SCATTA RPee on September 8, 2015 at 2:43pm

Song/ title track  , "ORGANIC"  . Artist - SCATTA R.Pee , Producer - DIVINE DRUMMAH

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